#1 🐕

Tactics would be hiring a CRO agency and they change the button on your landing page from red to green.

Strategy would be doubling the price of your product to double your revenue & 4x your profit. And before you say "I can't do that" - ask yourself. How would I improve my offer/funnel if I had to sell it for this price? That's your answer.

Strategy would be partnering with another pet brand that sells a synergistic $50 product & getting a 40% take rate upselling it to all your customers.

My point is...focus on the big boulders that could 10x your business. Not the small pebbles.  

#2 🐕

Important levers to force growth on your pet brand going into 2025.

Increase Price - It is much easier to grow a pet brand when your COGS are 40% instead of 60%. Increasing your price on the product is sometimes a requirement on DTC.

A 'Perfect Pet Brand'

- 25% Cost of Goods Sold
- 25% Operating Expense
- 25% Ad Spend
- 25% Profit

Alternatively, you can lower your COGS by negotiating with your suppliers or you need to upsell a backend product to increase your profit on the same traffic.

Get Paid Faster - Create long form content or ad videos that can turn a complete stranger into a customer. It will shorten the sales cycle.

Increase Conversion Rate - Use a proven framework. VSLs, Listicles, Dial in your message. Have a grand slam offer.

#3 🐕

I love long form content.